M = Meeting: creating a gathering or discussion within an organization or between organizations.
I = Incentives: using tourism management as a reward for employees or people who can help the organization to achieve specific goals.
C = Conventions: referring to international meetings that include people in the same profession or similar professions. This is usually a large event at the regional or national level.
E = Exhibitions: organizing a trade show of goods or services. This could be organized either at regional or national levels.